Zara Shahjahan PSFW15 Collection - Moodboard [F]

After showcasing the brand’s luxury prêt collection “Forever Boho” at Pakistan Fashion Week SS 2015, Zara Shahjahan is set to showcase a new collection of luxury prêt titled “New Vintage” at PFDC Sunsilk Fashion Week 2015 (PSFW15). This marks the fourth time that Zara Shahjahan will be participating at the prestigious fashion platform.

Zara Shahjahan’s “New Vintage” takes inspiration from the intangible qualities and emotions that possess and define the modern woman, qualities such as vivacity that encapsulate the desire to experiment and live life to the fullest. The womenswear collection is based in a fresh color palette of blues, maroons, salmon pinks and pistachio greens on luxe silks and karandi. Expect desi androgynous silhouettes and separates adorned with jewel embellishments, crystals and semi-precious stones.

Speaking about the brand’s participation at PSFW15, designer Zara Shahjahan said:

“As always, we are excited to show our latest collection at our country’s most prestigious fashion platform. The PFDC has helped designers evolve by giving them a platform to showcase their talent as well as help them connect to important industry stakeholders to better promote the business of fashion. My new collection pays ode to the modern Pakistani woman, one who is chic, stylish and confident. We look forward to showcasing the new collection at PSFW15 this year!”

A classic Zara Shahjahan look is simple, beautiful and always in vogue. Her design philosophy is to make clothes relating to a feeling – a feeling, which is an ode of individuality, femininity and sophistication. Zara Shahjahan is a graduate from the National College of Arts and has built a niche clientele that understands and has the ability to appreciate design and pattern making. With a background in miniature painting, she is Pakistan’s first designer who has the expertise to make her own motifs. The label’s new PFDC Sunsilk Fashion Week 2015 collection will be able for retail at the brand’s flagship store at Galleria, Lahore and the brand’s Karachi store on Main Bokhari Commercial 6 to 8 weeks after the conclusion of the fashion event.

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