Zaara Shafi is Karachi based national broadcast journalist. She has been associated with the media industry since 2011-12, and thus far worked for various leading channels such as Dawn, Business Plus, and Jaag. Recently Team MediaSpringPk a chance to speak to her, and here is what Zaara Shafi had to say in response to our questions.
1. Were you always attracted to journalism and media and when did you realize that a career as a media person was for you? Tell us how it all started (Where have you worked so far)
Zaara: It was not part of the plan initially. I was a graphic designer before joining this field. My broadcast journalism career started with Business Plus. Then I got an offer from Abbtakk during the early days of the channel. After a stint of few years with Abbtakk I joined Dawn News. And now I am working with Jaag News.
2. Tell us something about your educational background, and to what extent do you think your education and your academic degree has helped you in your career?
Zaara: I have done my Masters in Political Science and I believe it has helped me a lot in understanding the political dynamics of our country and understand things in a better way that really helps and compliments the news anchoring.
3. Tell us something about your family, which city are you from, how many family members are there in your family, how supportive your family is about your career and work. And how much do you think family support is important?
Zaara: I am from Karahi and we are three sisters, our parents have been really supportive. In my opinion family support is very important as it boosts your confidence. The support of my family made me stand strong and make confident decisions.
4. What part of your work you find the most challenging and which one you enjoyed the most?
Zaara: I enjoy breaking news it has an element of thrill and tests the sense of responsibility. I think night shift is very challenging for almost every other anchor lol.
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5. Sometimes listening to a bad news devastates our day, I am sure reading a bad news must have an
effect on a news anchor too how do you coup up with that?
Zaara: Yes reading a bad news is always saddening. At the same time it is part of my job and being a professional I cannot such emotions on screen.
6. How important do you think a healthy rivalry is among the fellow news anchors, do you think
anyone as your rival (healthy/professional rival of course)?
Zaara: I believe in teamwork and being a team player. I try not to make any rivals. Having said that if someone thinks me as a rival then I must be doing something better.
7. Do you like reading books, if yes then what type of books? Also how much do you think study and
personal research is important for a news anchor?
Zaara: I don’t read books frequently, so you can say I am an occasional reader. I read books like Shahab Nama, Last 72 days of Mohtarma B.B..
Personal research is an asset of an anchor as it is key to increase knowledge and understanding of the subject matter.
8. We have seen a couple of examples from Pakistani news media that some news anchors shifted to
modeling and acting do you have any such plans?
Zaara: I do not have any such plan. news anchoring is my passion and love what I am doing.
9. Define yourself in three words
Zaara: Hardworking, Creative, and Punctual
10. When was the first time that you realized you are famous now. Any interesting incident you like to share?
Zaara: That was when I started getting comments like “we have seen you on TV” while roaming around.
11. Any tip of message you would like to give to the people who want to join news media as journalist
or news anchor
Zaara: There is just one tip – work hard and u will get it.
12. How do you see the boom of social media in Pakistan? Does conventional media fear this rise?
Zaara: Social media has become a powerful medium but I think conventional media has its own charm. They both can complement one another, conventional media does not need to fear the social media.
13. Most memorable news that you ever read as a news anchor, and any news that you regretted to
read on a news bulletin?
Zaara: Breaking the news of Junaid Jamshed plane crash was the saddest news. I was literally praying in the heart that it turned out to be fake.
14. What are future plans of ‘Zaara Shafi’?
Zaara: Looking forward to good opportunities. I would love to continue my work but nobody knows about future
15. Any message for your fans and readers of MediaSpring PK?