In today’s world when we live in a global village, the need to understand and embrace cultural diversity is essential. This need is understood by label.m – a premium hair care brand and the official sponsor of London Fashion Week. They have launched a worldwide ‘We Are Two’ campaign which is about global diversity and inclusion.
For the first time ever, label.m is bringing this campaign to Pakistan. Under the campaign’s banner, two of label.m’s most prominent faces: Gary France, International Educational Director and Max Lamparter, International Ambassador will be coming to Lahore to discuss and educate the stylist community about international trends and how they can be incorporated into the local fashion landscape.
For Gary and Max, this will be their first visit to Pakistan and they cannot be more excited. Gary loves the Asian ‘hair texture’ and ‘cannot wait to work’ his styling magic on different types of hair.
Max on the other hand wants to ‘connect with the culture.” Both brand ambassadors also wants to understand Pakistani cultural trends so that label.m can take inspiration and adapt in terms of products. Moreover, they are happy to finally work with the local maestro Shammal Qureshi, CEO Toni & Guy North.
From Shammal’s perspective, this campaign couldn’t be better timed as he believes the ‘local hair industry has really evolved these past couple of years and needs to reconnect with its global counterpart.’