Throw back to the amazing four days of brand activation at PFDC Sunsilk Pakistan Fashion Week 2016 that Huawei Pakistan staged.
The Pakistan Fashion Design Council in collaboration with Sunsilk presented the fourth and final day of the ninth PFDC Sunsilk Fashion Week. Indeed the 9th PFDC Sunsilk Fashion Week marked the fourteenth fashion week platform initiated by the Pakistan Fashion Design Council [with eight weeks of prêt-à-porter and five of bridal fashion] and was a direct manifestation of the Council’s commitment to sustainability and discipline within the business of fashion and the facilitation of Pakistan’s retail industry. Indeed #PSFW15 endeavoured to define and present trends for 2016, focusing specifically on fashion for the regions’ long hot summer months. Day-4 featured High-Street Fashion shows by the MBM, HSY Limited, Shirin Hassan and Sobia Nazir and a designer prêt-à-porter show by Deepak Perwani followed by voile shows featuring Alkaram, Khas, Warda Prints, House of Ittehad, Harmony by Hang Ten and Gul Ahmed.
Day-3 marked the first day of the afternoon High-Street fashion shows featuring Hang Ten, DSS, Umer Iftikhar and Denizen and designer prét-a-porter shows by Khaadi Khaas, The House of Kamiar Rokni, Zonia Anwaar, Saira*Shakira, Zara Shahjahan and HSY later in the evening.
Day-2’s finale was presented by premier designer label Karma Pink’s Spring/Summer 2016 collection titled ‘Studio54’. Inspired by the disco era, the collection comprised of sixteen womenswear pieces and is based in a diverse color palette which ranges from white to black and all monochromatic shades in between and color in the embellishments provides the pop.
Nickie Nina’s PFDC Sunsilk Fashion Week collection was titled “FLECHAZO” (Love at first sight). Inspired by the rich culture of Spanish Metadora’s, their strength, agility combined with their femininity and beauty the collection featured luxe fabrics such as organza and raw silk fabrics used with a very slump and constructive cuts style along with Spanish inspired 3 dimensional embellishments.