PEMRA (Pakistan Electronic Media Regulatory Authority) has requested all Sindhi-language TV channels not to portray Sindhis as “extremists and miscreants”.
PEMRA has also advised channels to respect the code of conduct agreed upon in 2015 and refrain from promoting subjects that glorify violence in Sindhi plays.
The press release of PEMRA says that it had received complaints that television plays aired recently portrayed Sindhis as extremists in violation of the Electronic Media Code of Conduct 2015.
PEMRA press release said.
“The public has expressed concern over the theme and topic of these dramas and complained that such programmes are tarnishing the image of Sindhis. All Sindhi channels are therefore advised to give consideration to the viewers’ apprehensions and review the theme of their dramas keeping in view the provisions of Electronic Media Code of Conduct and cultural values of society.”
PEMRA asked TV channels to set up in-house editorial committees for improvement of content and intimate it about progress within 15 days.