Pakistan’s very own cookie brand Peek Freans Sooper has broken the Guinness World Records title for the Largest Cookie Mosaic in the shape of Pakistan’s flag made with 150,000+ cookies measuring 226.51 m2 (2,438.15 ft2). Peak Freans Sooper got this feat on the evening of this Independence Day, August 14, 2017.
On the 70th Independence Day of Pakistan, the EBM came together to to set a new Guinness World Record of creating the world’s largest cookie mosaic. The mosaic was in the shape of Pakistan Flag!
Peek Freans Sooper conducted this activity with the aim to unite the country with the inspiring and positive message of “Sooper Hai Pakistan”.
The team worked with great fervor and passion as they slowly pieced together the mosaic, block by block, biscuit by biscuit with Peek Freans Sooper cookies. The flag mosaic was finally completed in 6.5 hours.
This record breaking event was attended by a number of celebrities like Younis Khan, Shoaib Akhtar, Adnan Siddiqui and Hareem Farooq to name a few.
Upon completion of the cookie mosaic, the biscuits were distributed in custom built containers to notable charities across Pakistan. Safety and hygiene were of paramount importance and the team ensured that the strict quality standards were followed throughout the process. The record building process was overseen by independent witnesses including a health and hygiene inspector and a surveyor from Islamabad ).
Dr. Zeelaf Munir, EBM Managing Director, and CEO said:
“Our campaign, ‘Sooper Hai Pakistan’ seeks to highlight this national positivity by disseminating content that is the exact opposite of what the popular media continues to cover.”
Ayesha Janjua, EBM Head of Marketing said:
“Pakistanis are brimming with raw talent; surpassing the world’s expectations on each and every pivotal moment and the participation of EBM sales and marketing team in this historic event demonstrates the true spirit of every Pakistani.”
As the Guinness World Records team announced the result, the participants were finally rewarded with the confirmation that Pakistan & Peek Freans Sooper had made to the Guinness World Records title.