Star-studded premieres of Parchi, the latest offering by IRK Films and Arif Lakhani Films in association with ARY Films, were held in Lahore at Cinepax Cinema, Packages Mall and in Karachi at Nueplex Cinemas on 2nd and 3rd January respectively. This movie has been the talk of the town since its trailer came out in December, followed by the hit song ‘Billo Hai’ which has the whole country grooving to it.
The talented cast includes Hareem Farooq, Ali Rehman Khan, Usman Mukhtar, Ahmed Ali Akhbar, Shafqat Khan, Mojiz Hasan, Mahenur Haider, Shafqat Cheema, Salmaan Shaukat and Faiza Saleem. Written by Shafqat Khan, and directed by the Janaan director, Azfar Jafri, Parchi is the third venture of IRK films after Siyaah and Janaan that released in 2013 & 2016.
The story of Parchi revolves around a group of friends who find themselves in trouble when one receives a ‘Parchi’ from the gangster he owes money to, and what follows is a series of comical situations and a full-fledged rollercoaster ride. It is a situational comedy that revolves around gangsters and highlights the Parchi system in Pakistan without any serious undertones.
Hareem Farooq the leading lady and the co-producer of Parchi, said in her media statement:
“The last two months have been filled with back-to-back promotions, and I am completely overwhelmed with the love and support given by people. Parchi has been getting great reviews after the premiere, and I hope the audiences will also like the movie when it hits the cinemas on 5th January”
Salman Iqbal, Founder and President of ARY Digital Network stated:
“ARY Films has always been committed to providing quality entertainment to its viewers, and I believe that Parchi will be a hit amongst the audiences with its unique storyline, and brilliant actors.”
Jerjees Seja, CEO ARY Digital Network said:
“Parchi has proved to be a great start for ARY Films in 2018 as it has received a phenomenal response at the premieres. I am sure the movie will be well-received by the audiences nationally and internationally.”
Parchi is set to release nationwide on January 5th 2018. Internationally, it will release in UAE, USA & Canada on January 12th, 2018 and in France on January 19th, 2018.