The Pakistan Fashion Design Council in collaboration with Sunsilk presented the second day of the ninth PFDC Sunsilk Fashion Week. Indeed the 9th PFDC Sunsilk Fashion Week marks the fourteenth fashion week platform initiated by the Pakistan Fashion Design Council [with eight weeks of prêt-à-porter and five of bridal fashion] and is a direct manifestation of the Council’s commitment to sustainability and discipline within the business of fashion and the facilitation of Pakistan’s retail industry. Indeed #PSFW16 endeavours to define and present trends for 2016, focusing specifically on fashion for the regions’ long hot summer months.

The success of PFDC Sunsilk Fashion Week continues to prompt private sector associates to grow in their engagement of the platform to launch new products, marketing campaigns and promotional activities sharing a common vision with the PFDC to develop and promote Pakistan’s fashion industry. In this same spirit, in addition to their title sponsor Sunsilk, this year the PFDC welcomes global giants Huawei as official technology partner and Pepsi Co as official beverage partners, Careem as official transportation partners and Borjan as official footwear partner and green room hosts. In continuation of their support for the platform Bank Alfalah continues as the Official Banking Partners and patrons of the rising talent showcase.

Day-2’s finale was presented by premier designer label Karma Pink’s Spring/Summer 2016 collection titled ‘Studio54’. Inspired by the disco era, the collection comprised of sixteen womenswear pieces and is based in a diverse color palette which ranges from white to black and all monochromatic shades in between and color in the embellishments provides the pop. The base and backgrounds were kept soft and muted. Trends such as short and tailored ensembles were highlighted in the collection.

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