The Pakistan Fashion Design Council in collaboration with Sunsilk presented the second day of the ninth PFDC Sunsilk Fashion Week. Indeed the 9th PFDC Sunsilk Fashion Week marks the fourteenth fashion week platform initiated by the Pakistan Fashion Design Council [with eight weeks of prêt-à-porter and five of bridal fashion] and is a direct manifestation of the Council’s commitment to sustainability and discipline within the business of fashion and the facilitation of Pakistan’s retail industry. Indeed #PSFW16 endeavours to define and present trends for 2016, focusing specifically on fashion for the regions’ long hot summer months.
The success of PFDC Sunsilk Fashion Week continues to prompt private sector associates to grow in their engagement of the platform to launch new products, marketing campaigns and promotional activities sharing a common vision with the PFDC to develop and promote Pakistan’s fashion industry. In this same spirit, in addition to their title sponsor Sunsilk, this year the PFDC welcomes global giants Huawei as official technology partner and Pepsi Co as official beverage partners, Careem as official transportation partners and Borjan as official footwear partner and green room hosts. In continuation of their support for the platform Bank Alfalah continues as the Official Banking Partners and patrons of the rising talent showcase.
Nickie Nina’s PFDC Sunsilk Fashion Week collection was titled “FLECHAZO” (Love at first sight). Inspired by the rich culture of Spanish Metadora’s, their strength, agility combined with their femininity and beauty the collection featured luxe fabrics such as organza and raw silk fabrics used with a very slump and constructive cuts style along with Spanish inspired 3 dimensional embellishments. Based in a color palette of bright and pastel hues the key trends highlighted in the collection were a combination of relaxed tops with structured inners, palazzos and culottes of different lengths paired with wraps. Television personality Mira Sethi walked the ramp as the brand’s celebrity showstopper.