Fashion Meets Tech as QMobile Mobile HUM Bridal Couture Week 2016 concluded
An inside view of the #QMobile kiosk at the 13th Hum Bridal Couture sponsored by QMobile.
An inside view of the #QMobile kiosk at the 13th Hum Bridal Couture sponsored by QMobile.

HUM Network Ltd joins hands with Pakistan’s leading smartphone company Q Mobile for the recently concluded 13th Q Mobile HUM Bridal Couture Week Styled by Sweet Touch.

 

QMobile HUM Bridal Couture Week 2016 held from November 25 to 27, 2016, in the cultural capital of Pakistan – Lahore. This years QHBCW 2016 in Lahore was headlined by the showcase bridal collections of the country’s 26 leading and emerging designers. This years QHBCW 2016 in Lahore was headlined by the showcase bridal collections of the country’s 26 leading and emerging designers.With the additional theme of #FashionMeetsTech. This theme was made true with the digital coverage of the event throughout the fashion week using the latest technologies such as smartphones, highs  speed internet and with the ultimate tool of live coverage these days i.e. Facebook Live and Periscope.

 

The 13th edition of #QHBCW will be styled by Sweet Touch London showcased the bridal collections of Aisha Imran, Anees Malik, Amir Adnan, Asifa & Nabeel, Charcoal, Chinyere, Erum Khan, Hina Butt, Faiza Saqlain, IVY Couture by Shazia & Sehr, Mehdi, Munib Nawaz, MNR Design Studio, Nickie Nina, Q Mobile Rising Star Sumbul Asif of HEM, Republic, Shazia Kiyani, Sobia Nazir, The House of Arsalan Iqbal, Umsha by Uzma Babar, Wardha Saleem, Zonia Anwaar and Ziggi Menswear. The Grand Couturiers featured Elan, Nida Azwer, and The house of Kamiar Rokni

Q Mobile HUM Bridal Couture Week 2016 Styled by Sweet Touch will be choreographed by Vaneeza Ahmed Ali, with backstage management by Muneera & Aamir of Production 021. All public relations operations and media liaison will be carried out by the in-house PR team of HUM Network Limited along with show production & execution by the special projects & events team at Hum Network Limited.

Some clicks from the QMobile Kiosk:

About the collaboration between Technology and Fashion, Chariman & CEO QMobile Mr Zeeshan Akhtar said:

“QMobile has a history of being associated with big stars from around the World and first ever QMobile Hum Style Awards, so it is a natural collaboration with HUM Network for the mega event. QMobile is proud to be the front-runner for QMobile Bridal Couture Week styled by Sweet Touch.”

At the Kiosk we got chance to have a hands-on experience of the two latest devices of QMobile, QMobile Noir Z12 and QMobile Noir J7. And it was truly an impressive experience. Here are two small videos made of the hands on experience.



 

 

News Reporter

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