Daraz brings the industry together for The Great Online Shopping Mela

Daraz.pk, Pakistan’s largest online marketplace, is proud to present The Great Online Shopping Mela (GOSM). GOSM is about bringing people, technology and shopping together in one exciting, multi-layered event! Par the course for the ecommerce leader, Daraz is not only assembling exciting deals, flash sales and discounts up to 67% for GOSM, it’s going all the way in integrating the event in partnership with GroupM.

The Great Online Shopping Mela will break new ground in digital advertising and ecommerce and is expected to generate significant buzz both online with great surprises expected from event sponsors the likes of Unilever, Nestle, L’oreal, Pepsi, Chevron, WB Hemani and more. Joining the event is also an ensemble of digital partners including Careem, Foodpanda, PakWheels, Jovago, Pink Paxi, Find My Doctor and Pizza Hut.

Daraz collaboration with digital marketing leader GroupM is an especially attractive prospect for advertisers and concerned stakeholders.


Daraz.pk has a tried, tested and and proven track record when it comes to delivering large scale events that galvanize its large consumer base en masse. Events like Black Friday, Mobile Week and the Independence Day Sale average millions of sessions and deliver incredible sales multiples for sellers.

GOSM is one part a celebration of these new, exciting realities and two parts an attempt to accelerate these developments further.




The Great Online Shopping Mela will be a 7-day online sale event with each day dedicated to a particular product category. All days of the GOSM will see mega deal discounts & flash sales going live for the category concerned. Payment partner discounts will be applicable site-wide throughout the event. Mobile Wallets including Jazzcash and Easypay, championed by growing numbers of Daraz shoppers for the financial convenience and access they provide to the unbanked, are also onboard the GOSM dream team.


Daraz doesn’t want to lift the lid off everything it has in store for GOSM. Not just yet. But what is certain is that fans can look forward to a holistic shopping ‘mela’ that really gathers the most exciting digital, brand and app partners under one roof for a range of exciting activations and events.

News Reporter

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