Coca-Cola fulfils the promise as FIFA World Cup Trophy reaches Pakistan

The trophy of the FIFA World Cup reached in Lahore today on a special flight. Coming to Pakistan for the first time in FIFA’s history, Coca-Cola’s Trophy Tour is a chance for football fans to see the FIFA World Cup Original Trophy in their own countries and getting ready for the excitement for the upcoming FIFA World Cup™.

The trophy flying to Pakistan was in the company of  Rizwan U. Khan, General Manager Coca-Cola Pakistan were several luminaries, including French International Footballer Christian Karembeu, cricketer Younis Khan, Pakistan Women Football Team captain Hajra Khan, Studio artists Momina Mustehsan and Quratulain Balouch, celebrities Maya Ali and Zainab Abbas and many others.

The FIFA World Cup Trophy arrived in Lahore in the morning of February 03, where football’s most coveted prize was unveiled to a group of key stakeholders.

 

The attendees were given a unique opportunity to take a first look at the FIFA World Cup Original Trophy and take photos with the Coca-Cola and FIFA ambassadors in front of the plane.

The Trophy was then taken to a hotel in the afternoon where it was showcased during an event attended by a delegation of key stakeholders, government officials, media, the national men’s and women’s football teams, sports bloggers and influencers.

Speaking at the event, Rizwan U. Khan, General Manager of Coca-Cola Pakistan & Afghanistan said,

“Coca-Cola Pakistan has always been the pioneer in supporting causes that are dear to the hearts of our people, taking the lead and exploring new horizons that no one else has ventured to explore. We all know that in recent years the popularity of football has increased exponentially in our country, transcending ethnic, linguistic and even income boundaries. This sport, incidentally the most popular sport in the world, deserves support for its growth and blossoming in Pakistan too. Bringing the FIFA World Cup Trophy to Pakistan is just the start Coca-Cola Pakistan is making. Plans are already underway for launching a nationwide, grassroots level football promotion campaign, and in the coming weeks you will certainly hear or read about these!”

Kaleemullah, the current captain of Pakistan’s national football team asserted,

“The Trophy visit is definitely a big achievement and will put us on the map as far as international football is concerned. Events like this are crucial for bolstering the budding talent in our country and will surely hearten many football enthusiasts and young, aspiring players who want to play football in future. The initiative taken by Coca-Cola to bring the Trophy to Pakistan, combined with other initiatives (that the company will announce shortly) can help build a proper, structured platform for football in the country – especially for would-be footballers.”

 

 

The CokeFest, held at Lake City Lahore later in the day, was attended by thousands of football enthusiasts, who were given the unique opportunity of getting up close and personal with the legendary Trophy.

 

 

 

 

 

News Reporter

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