Almirah Spring Summer 2018 Lawn collection launched on February 25th 2018 at Dolmen Mall Clifton. The collection stars high quality lawn fabric in traditional cuts and silhouettes. The collection mainly features the ongoing pastels trend in terms of colors.
In today’s textile industry it’s a lawn and designer war. But the sad part is that in the local market no one is trying to come up with their own identity. Almirah is trying to differentiate from others. Thier customers have certain expectations and they have attained certain niche market share and rapidly growing with 17 outlets across Pakistan.
With a new range of single kurti and very affordable prices in pret collection they are targeting mass market as well and competing with local lawn brands.
They have an edge as best quality of fabric finesse in every design with the sleekest and embroideries range, with a wide variety for Men’s collection.
Almirah supports creative designs with a heritage that runs deeper than the latest trends.